Samurai Sportswear has been chosen as the official matchday, training & leisurewear kit provider for Premiership Rugby club, Sale Sharks.


Beating fierce competition, Samurai were selected as the official kit partner for yet another three years, which will take the partnership up until the end of the 2022/23 season.


The deal will see all Sale Sharks players, coaches and other club staff continue to wear kit that has been designed and manufactured exclusively for the club, by Samurai Sportswear.


Thanks to a joint initiative between Sale Sharks, England Rugby and RFU counties, the renewal also includes the continued supply of kit to the Academy, The Sharks Player Development Group (SDG) and the Developing Player Programme teams (DPP).


The deal includes an exclusive range of matchday replica, training & leisurewear for Sharks supporters, and will be available for purchase from the club directly and online. Retailing of the supporters’ range will continue to be controlled by the club in partnership with Norfolk-based Samurai Sportswear.


Speaking on the announcement of the renewal, Sale Sharks Commercial Director, Mark Cueto said:


“We are thrilled to confirm the renewal of our partnership with Samurai Sportswear. We’ve been working closely with them since 2013 and this new deal will take our partnership to a total of ten years, which reflects our desire to establish successful, long-term relationships with companies off the pitch.


“It’s always great to have a company on board that shares our passion for sport, and we are excited to see where the next three years takes us.”


Terry Sands, CEO of Samurai Sportswear, said:


“We have held a strong partnership with Sale since 2013, and I’m delighted that our combination of design capabilities, product performance, service and delivery experience have made them come back for more. As a local family-run business, having Sale continue our relationship after carrying out their tender process makes us feel very proud. We appreciate their continued trust”.


About Sale Sharks


Sale Sharks are one of the leading professional Rugby Union clubs in Europe and the only top-flight Rugby Union club in the North of England. Historically based in the Manchester suburb of Sale the club now play home fixtures at AJ Bell Stadium in Salford. The Sharks currently compete in the ‘Gallagher Premiership’ and having played in England’s top domestic competition since 1994 and winning the league in 2006. Sale Sharks also compete in Europe’s top competition the ‘Heineken Champions Cup’ and were European Champions in 2002 and 2005.

Current players include England Internationals Tom Curry, Denny Solomona and Marland Yarde, along with South African international and 2019 World Cup Winners Faf de Klerk and Lood de Jager.


We reflect the core values of rugby union: teamwork, respect, enjoyment, discipline and sportsmanship. These values have underpinned the club’s achievements and have helped build a strong team mentality across all aspects of the business.


You can find more information about the club at


About Samurai Sportwear

Samurai Sportswear is a fast-rising brand in the sports and teamwear industry. They have customers in 24 countries around the world, in a diverse range of sports beyond rugby.


They have built a strong reputation for supplying very high quality, high specification bespoke sports clothing and equipment. Owning their own production facility enables them to deliver world-class levels of service and quality excellence whilst staying true to their core values as a family business.


Among Samurai’s current customers are Premiership Rugby clubs Exeter Chiefs and Sale Sharks, the Army Rugby Union, Cornish Pirates, Kent Cricket, Gloucestershire and Derbyshire County Cricket clubs. Samurai Sportswear has thousands of customers in schools, universities & colleges, corporations and amateur sports clubs in hockey, netball, soccer and athletics worldwide.

Contact Samurai Sports.


Media Contacts

Emma-Jane Stogdon

Samurai Sportswear

t:  +44-(0)1508-531010



Emily Craig

Sale Sharks / No Brainer Agency

t: +447852770002