Introducing the new Exeter Chiefs Home and European Match Shirts for 2017/18

Following on from Exeter Chiefs’ triumph in the 2016/17 Aviva Premiership, Samurai Sportswear is delighted to reveal the team’s brand new Home and European match shirts for the 2017/18 season. As Official Kit Suppliers to Exeter Chiefs, Samurai’s designers were focused on producing something spectacular for the reigning champions.

Exeter Chiefs’ new match shirts for the 2017/18 season (Above: European Shirt and Top: Home Shirt)

The new season’s home shirt goes back to basics to reflect the Chiefs’ heritage. The shirt features a sleek sublimated gradient design, to highlight the professionalism of the club. This shirt has been created to ensure that every player who wears it, is constantly reminded of their journey to the top.

In line with Samurai’s designs for previous Exeter Chiefs’ European shirts, it was vital that something striking and unique was created. The design of this shirt pays tribute to Native American tribal artwork, whilst the colours of pink and navy are used in homage to the spiritual side of their culture. Native American’s created shapes and geometric designs, which became a form of communication. This art is said to highlight unity and provide serenity to those who experience it.

Exeter Chiefs will benefit from wearing Samurai’s ICONIX™ test match jersey constructed with an exclusive Kohino 4DX fabric. This will accompany a full range of off-field kit, made from a functional range of PerformeX™ fabrics, designed to ensure that the garments perform better and last longer.

Exeter Chiefs Chairman and Chief Executive Tony Rowe OBE commented, “As a club, we are delighted to be continuing our partnership with Samurai Sportswear heading into the new 2017/18 season. Since our promotion into the Premiership back in 2010, Samurai Sportswear has been with us every step of the way, ensuring our team and our supporters not only look good, but deliver fully on and off the field.

Samurai Sportswear is committed to partnering with us not only at home, but also further afield as we look to build the Chiefs brand far and wide around the world. They understand our brand and our heritage and have produced playing kits that not only incorporate those values, but ensure our team and our supporters look good when sporting our colours.”

Samurai Sportswear Sales Director Mike Pells added, “We have been working extensively alongside Exeter Chiefs to design and manufacture their on and off field teamwear for the season ahead with our in-house design team and at our own factory. We are delighted with the results and we are proud to be working in partnership with the Premiership Champions, to ensure they take the field with the full support of the #SamuraiFamily through the season ahead”.


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