HKU Sandy Bay RFC has selected Samurai Sportswear for all its official match day, trainingleisurewear kit in a three-year deal. Samurai took over from current kit supplier Kukri from 1st February 2020 


This partnership will see all HKU Sandy Bay RFC players, coaches and other club staff wearing kit designed and manufactured exclusively for the club by Samurai going forward 


Speaking at the announcement of the deal, Chairman of HKU Sandy Bay RFCMichael Lacy said 


HKU Sandy Bay RFC is excited to join the Samurai family for all our kit requirements. Sandy Bay is one of Hong Kong’s largest and successful rugby clubs, with 850 juniors and 220 senior players, and high expectations from our kit partners.  


Samurai is the brand that meets our high design quality, range and delivery expectations. We look forward to running out wearing Samurai in the new season”. 


To mark the start of the partnership, Samurai’s Global Sales Director, Mike Pells joined Sandy Bay Club Chairman, Michael Lacy at his office in Wan Chai, Hong Kong to discuss the process going forward. Attendees included committee member Richard Cooke and Club Administrator, Eleanor Cherry. 


Speaking about the partnership, Terry Sands, CEO of Norfolk, UK-based Samurai Sportswear, said 


We are proud to welcome HKU Sandy Bay RFC to the Samurai family.  


Their ethos of providing support to players of all levels is truly admirable and perfectly aligns with our own history and core values as a family business. 


We look forward to working with Sandy Bay and are eager to grow this partnership together”    



About HKU Sandy Bay RFC 

Hong Kong University Sandy Bay RFC is an inclusive community rugby club with a goal of participating in all levels of the HKRU and the Saxo Capital Markets Hong Kong Rugby Premiership competitionIn May 2018, HKU Sandy Bay RFC, a mini and youth rugby club up to that point, merged with HKCC Rugby to form a new through club from Minis to Seniors. Thus, a new HKU Sandy Bay RFC was born.  


The club is committed to the promotion of the game and aims to provide all players, whether Under 5’s right through to the Senior team, with the necessary skills and environment to excel at the sport.  


Current head coach is South African born, former head coach of All-Ireland League side Buccaneers, Brett Wilkinson. The club is celebrating its 30th anniversary this year and continues to be one of the most successful rugby clubs in Hong Kong. 



About Samurai Sportwear 

Samurai Sportswear is a fast-rising brand in the sports and teamwear industry. They have customers in 24 countries around the world, in a diverse range of sports beyond rugby.  


They have built a strong reputation for supplying very high quality, high specification bespoke sports clothing and equipment. Owning their own production facility enables them to deliver world-class levels of service and quality excellence whilst staying true to their core values as a family business.  


Among Samurai’s current customers are Premiership Rugby clubs Exeter Chiefs and Sale Sharks, the Army Rugby Union, South China Tigers, Cornish Pirates, Kent Cricket, Gloucestershire and Derbyshire County Cricket clubs. Samurai Sportswear has thousands of customers in schools, universities & colleges, corporations and amateur sports clubs in hockey, netball, soccer and athletics worldwide.  




Media Contacts 


Keith Dewar 

Samurai Sportswear 

t:  +44-07780-667777 



Eleanor Cherry 

HKU Sandy Bay RFC Club 

t:  +852-9864-4532