SAMURAI are excited to announce the extension of our long-standing partnership with current Gallagher Premiership champions, Leicester Tigers.
Since the beginning, our partnership has seen considerable growth and success for both Leicester Tigers and SAMURAI, with this multi-year extension paving the way for future progress; strengthening our lasting relationship and bringing forth a new era of premium training and leisurewear for players and supporters alike.
Leicester Tigers are a club that embodies our PUSH FORWARD mentality and mantra - from their elite players dedication on the field to the unwavering loyalty of their fans. Since the unveiling of our rebrand back in December 2021, we aim to continue celebrating the club’s core values and adding to our rich heritage and legacy within the rugby community.
For more than 25 years, SAMURAI have crafted unique designs, developing premium products and fabrics that have made us a leading global rugby brand. SAMURAI offers products that deliver the very best in fabric functionality and performance properties - creating contemporary high performance apparel and athleisure to celebrate the individuals, teams and communities who share our values. No matter who you are, your physical form, the size of your arena or the colours you wear.
“When Tigers brought the retail operation back in house three years ago it was imperative that we found the right partner who was able to provide us great service, great quality and the flexibility to run a number of ranges both in training wear and leisurewear.” Spoke Chris Rose, Chief Marketing and Operating Officer of Leicester Tigers: “SAMURAI have delivered on all of this helping to make our retail operation a huge success, and over those three years, SAMURAI themselves have gone through a transformation into an exciting athletic leisurewear brand who are able to provide even more exciting designs and technical fabrics and we’re pleased to sign up to another multi-year deal with Stefano and his team. We’re sure we’re in the right hands.”
SAMURAI CEO Stefano Schivo added, “Extending our partnership with Leicester Tigers is a key milestone in our journey towards building SAMURAI into the most aspirational rugby inspired sportswear brand in the world – we couldn’t ask for a better partner and we look forward to the continuation of a successful and forward thinking relationship”.
SAMURAI look forward to collaborating closely with the Leicester Tigers team to continue designing, creating and supplying premium products for the elite players and supporters alike and to continue to strengthen the success of the partnership.
For more information on fixtures, players and latest news, visit the official Leicester Tigers website here.
Shop the latest Leicester Tigers replicas and official merchandise below:
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Image Credits: © Leicester Tigers