SAMURAI are excited to announce our partnership with Emirates Dubai 7s - the longest running sports and entertainment festival in the Middle East.



Founded in 1970, the Emirates Dubai 7s event will be returning this year on 1st-3rd December 2022. The three day event is held annually at The Sevens Stadium in Dubai, UAE, hosting world class sporting events like rugby 7s, cricket 7s and netball, as well as showcasing the best festival entertainment; including performances from some of the biggest international DJ’s. 



“SAMURAI and the Emirates Dubai 7s is a natural fit. We both have a huge legacy in the sport of rugby 7s and now lead the way in the evolution of the sport in our respective fields.” Said a spokesperson for the Emirates Dubai 7s, speaking of the partnership; “We are hugely excited for fans, spectators, teams, and partners alike to see the vision of Emirates Dubai 7s x SAMURAI come to life this year. Not just in the merchandise store but also via the experiences and opportunities that are connected to the partnership.”

Jack Dyson, Head of Brand and Marketing here at SAMURAI said “We're delighted to finally share the news of this exciting collaboration. Our team has been working tirelessly behind the scenes developing new collections for this year's event and I speak on behalf of everyone at SAMURAI when I say we can not wait to showcase our vision.

"Since the unveiling of our rebrand back in December we've seen an incredible appetite from clubs, organisations and individuals, from all over the continent, who want to be a part of this exciting new brand journey we're on.”

This year the SAMURAI x Emirates Dubai 7s partnership are bringing you the Sounds of the Sevens, so keep an eye on our socials for exclusive content and more.




To celebrate our exciting new partnership together for this year's event, we’re giving you the chance to win a £150 SAMURAI gift card to spend at this year's Dubai 7s, plus the chance to see your very own t-shirt design come to life and become part of our exciting new retail collection. All money raised from the sale of the design will go towards supporting the Dubai 7s for good, CSR program.

Simply head to SAMURAI-SPORTS.COM and design your t-shirt now. The winning design will be announced on our official social channels this month. Closing date for final entries is Monday 26th Sep.


For more information on the event, how to get tickets and fixtures visit the Dubai 7s official website here.



September 14, 2022 — Samurai Sportswear