Launching an exciting new era for both club and company, Derbyshire County Cricket Club in collaboration with SAMURAI revealed their 2022 season kits - with a promo video like never before.
As the first professional sports club to wear the new SAMURAI logo, Derbyshire CCC have set a new precedent for kit launches, unveiling their new Vitality Blast kit using the spectacular Derby Cathedral as their backdrop.
Ryan Duckett, Derbyshire CCC Chief Executive said: “SAMURAI’s rebrand gave us a unique opportunity to collaborate for a new set of kit and leisurewear unlike anything we’ve ever had before, and they have delivered with real quality. This is a close and long standing partnership which stretches beyond the garments themselves. SAMURAI have listened to all of our ideas and requests for the kit and have produced a range which will not only look brilliant on the field, but also encompasses the identity and values of our community. The kits will be worn proudly by players and supporters alike, and it’s exciting to see us begin a new era for the Club in such a striking way.”
SAMURAI have been designing and supplying Derbyshire CCC’s kit for over a decade, but their newest kit collaboration, the Vitality Blast Kit, intends to stir things up; featuring a dynamic geometric falcon emblazoned across the shirt, paying homage to the famous Derby Cathedral and it’s nesting falcons - the Derbyshire’s Twenty20 team’s namesake.
As is tradition, the kit intended for the LV= County Championship remains in the long established customary shade of cream, whilst still featuring the club’s strong identity with tri-colour elements on the sleeves and trousers.
This campaign launch also features the new training range, a fresh take that still encompasses the club’s history, as well as preparing for a new era under Head of Cricket, Mickey Arthur.
Jack Dyson, our Head of Brand Marketing here at SAMURAI added “Following our recent all-encompassing rebrand we were excited to see how we could bring a fresh and unique design to Derbyshire CCC’s 2022 kits. The club embodies SAMURAI’s PUSH FORWARD mentality from the players’ dedication on the pitch to the fans’ unwavering loyalty for their team. We wanted to design kits that celebrate this spirit capturing the club’s community core values and heritage whilst also providing a premium and reliable product that the supporters and players can wear with pride.”
With the release of the new range, SAMURAI and Derbyshire’s long-standing and innovative partnership continues with the Royal London Cup Kit, set to be released later this summer.
Derbyshire Falcons’ 2022 Vitality Blast kit is available to buy now, visit the Derbyshire website for more information and to get yours today.