Kent County Cricket

Kent County Cricket Club Extend their Partnership with Samurai Sportswear

Kent County Cricket Club have extended their partnership with Samurai Sportswear as the club’s official kit supplier.

Since joining forces in 2009, Samurai Sportswear has produced popular and innovative custom designs using the latest performance fabric technology. Kent’s 2015-16 NatWest T20 Blast shirt achieved record sales thanks to the sublimated Spitfire designs, in honour of the 75th anniversary of the Battle of Britain.

As part of the partnership, the Kent Cricket Shop at The Spitfire Ground will be relaunched in time for the 2017 season, stocking the latest Samurai Sportswear range.

Mike Atkin, Head of UK Sales at Samurai Sportswear said: “We are delighted to maintain our strong partnership with Kent County Cricket Club. They are an ambitious club with a great history and we look forward to helping the Club achieve its ambitions. We will continue to deliver our premium match and replica kit and training wear to the Kent players, coaches, staff and supporters. We look forward to continually exceeding their expectations throughout our partnership.”

Kent Cricket retail manager Barrie Dyer said: “We received several offers from suppliers which shows the growing reputation of the club but Samurai was the outstanding choice. They appreciate the traditions of the club but keep up with the latest designs. The players, staff and supporters need clothing that is durable and comfortable for the challenges of a cricket season and I’m sure everyone will be proud to wear the new range.”

Kent captain Sam Northeast and coach Matt Walker visited the Samurai Sportswear HQ to review garment styles and fabric choices for Kent’s 2017 kit.

Click to visit the Kent County Cricket Club online store

Suffolk Saxons Badminton Kit

Samurai & Suffolk Saxons Join Forces Ready For Battle

We are delighted to welcome Suffolk Saxons badminton squad to the #SamuraiFamily.
The newly formed team are the first to bring professional badminton to the county of Suffolk. The Saxons, who will compete in the AJ Bell National Badminton League, are supported by Abbycroft Leisure and several other sporting affiliations around Suffolk.

The season begins for the team on the 17th October away to Birmingham Lions, with their home campaign at the Ipswich Corn Exchange beginning on 7th November. It has been announced that Olympian Anthony Clarke will coach the squad, whilst Commonwealth Games silver medallists Andy Ellis and Sarah Walker have also joined the line-up.
Suffolk Saxons already hold a great passion and enthusiasm for their team, values that are held by everyone at Samurai, making the team and the internationally renowned teamwear company perfect partners.

Mike Atkin, Samurai’s Head of UK Sales expressed that “We are delighted to have struck up a partnership with Suffolk Saxons Badminton, this is a fantastic opportunity for us to be affiliated with a team which is guaranteed to have great success and become key players in the world of badminton. Samurai look forward to providing the Saxons with quality kit and leisurewear to help them perform at their best and we look forward to seeing them in action soon”.

Warren Smyth, Franchise Director, spoke about the partnership and commented “We are really happy to be joining the Samurai Family and our players will wear their quality sports wear with pride. We will be revealing our colourful design at our first home game on 7th November”

Watch the Suffolk Saxons Launch Here

Bradford and Bingley Postcard Art Graphic

Welcoming Bradford and Bingley RFC to the #SamuraiFamily

Samurai Sportswear are extremely pleased to welcome Bradford and Bingley RFC to the #SamuraiFamily. The club, known as ‘The Bees’, have recently been promoted to the North 1 East division, after winning the Yorkshire 1 last season.
Alongside their extensive knowledge of premium quality teamwear, Samurai Sportswear will also be supplying the Bradford and Bingley RFC first team with the OMG Iconix™ rugby match shirts. This shirt has been specifically developed with Samurai’s elite rugby clubs to allow players at all levels to perform to the best of their ability. The whole club will also be able to benefit from Samurai’s bespoke leisurewear range, making sure that everyone involved looks and feels their best in Samurai’s top quality fits and fabrics.
Samurai’s head of UK sales Mike Atkin stated, “We are delighted to be able to meet the tight deadline for Bradford and Bingley RFC, ensuring that they are match ready for the season. Samurai Sportswear look forward to continuing to develop this partnership with The Bees and we cannot wait to see their new rugby kit in action”.

Scrum image merchiston school rugby match kit

Scotland Partnerships Key to Samurai Sportswear Growth Plans

For Norfolk based rugby kit supplier building partnerships with its customers has been the key to its significant growth at all levels of rugby across the UK and around the world.

This is particularly evident for its longest serving customer in Scotland, Merchiston Castle School who have extended their relationship with Samurai by further extending their kit supply contract building on a relationship that goes back nearly fifteen years.

Renowned for its prowess in producing rugby talent, Merchiston staff and pupils wear a wide range of Samurai garments from leisurewear and PE kits through to the playing kits that the School’s successful representative teams wear, all designed and manufactured exclusively for the School in their exact colours.

Speaking of the partnership Richard Charman, Deputy Head Co-curricular, said “We have a long standing relationship with Samurai that is built on trust and understanding. I have worked closely with the staff throughout the organisation, including the Account Manager, the sales staff and the design and production teams. They have all been understanding of the needs of the pupils, parents and of course the School.”

“I understand the process which Samurai follow from design, through production to delivery and the trust in this process is a rare commodity to find in a competitive market. Having their own factory allows Samurai to control this process from start to finish and it promises delivery, which is crucial to the pupils and staff at Merchiston.”

Every product in Samurai’s range is tested by independent laboratories before it goes into production and each order is quality checked by its own staff before it leaves the Samurai factory, meaning the garments bought by the school and parents are built to last.

Being a custom teamwear manufacturer also means that garments can be created for scratch to meet specific requirements, including a fully waterproof padded jacket with fleece lined collar that was specifically designed in conjunction with the School to combat the Scottish climate.

Mike Atkin, Head of UK Sales for Samurai was thrilled to see the contract extended, saying “Merchiston is a prime example of the relationships we build, they understand that we won’t promise what we can’t deliver. With the quality of our match kits and off-field garments it means the clubs and schools we work with can trust us to deliver exactly what they want, exactly when they expect it.

“We know how important the kits we produce are to our customers, and designing and manufacturing kit that those involved in the team or club can be proud of is hugely important. We are proud that so many of our customers stay with us and it’s a testament to all of the hard work that goes in to building successful partnerships”.


Samurai Sevens & Saving Elephants – Terry Sands’ Interview on RadioAfrica


Last weekend saw the Samurai Sevens compete at the 2016 edition of the Safari Sevens in Nairobi, Kenya. The team accommodated a host of international players, including Spain’s Ignacio Martin and Scotland’s Dougie Fife, who sought to retain the title won by their predecessors in 2015.

Before the tournament kicked off at the Kasarani Safaricom Stadium, Team Manager of Samurai International RFC and Managing Director of Samurai Sportswear Terry Sands, went along to KISS FM Kenya. He discussed a little bit more about this years’ trip, the team and the bigger purpose behind it with host Shaffie Weru.

In his interview, Terry explains how last year’s Safari Sevens journey had pulled on the heartstrings of the players, who were proud to pull on a Samurai jersey. Not only did the squad leave with one of the few invitational trophies that had eluded them up until this point, but they also took a trip to the David Sheldrick Wildlife Trust to see the amazing conservation work that they do. It was at this time that the rugby team decided to make their support for the Trust last and adopt one of the orphaned elephant claves, who is being hand raised by the DSWT at Nairobi National Park.

Terry, who makes regular visits to Kenya due to his company’s strong affiliations with Kenya RFU, later followed in the footsteps of his team and on visiting the DSWT for himself, adopted an elephant by the name of Ambo. This cemented the connection between Samurai International 7s, Samurai Sportswear and the David Sheldrick Wildlife Trust.

Having witnessed first-hand what fantastic work the David Sheldrick Wildlife trust does to raise orphaned elephants and return them back into the wild, Terry worked to set up an agreement between his Samurai International RFC team, match kit supplier Samurai Sportswear and the trust, in order to continue to raise the profile of its incredible conservation project.

With the partnership in place, the in-house designers at Samurai Sportswear created a range of rugby match kit for the Samurai International RFC squad to wear at the 2016 Safari Sevens. This kit celebrates this relationship and reflects the values of both the DSWT and the team. The Rugby shirt has now also been developed into a replica product, which can be bought by the public, with a donation from each shirt being given directly to the trust.

Terry discusses how elephant numbers have now been reduced to the last couple of thousand and that this Rugby shirt has been created in order to protect the herd. Much like a rugby sevens team protects one another whilst they are working on the pitch, Samurai International RFC and Samurai Sportswear are working with the David Sheldrick Wildlife Trust to ensure the future of elephants is a positive one.

Visit to see the Trust’s ongoing wildlife conservation projects.

Our Safari Sevens replica shirt, in association with the DSWT, is available here: