After recently extending their long term partnership, Samurai Sportswear and the Exeter Chiefs announce the release of the 2016/17 European match kit.
Set to make its competitive debut at the Singha Premiership Sevens in Exeter on July 23rd, the kit will be worn by the first XV as they take on Europe’s elite sides both at home in Devon and across the continent during the 2016/17 season.
Initially inspired by the Northern Lights, the match kit features a range of blue and pink hues in a sublimated design that emulate the beautiful colours created by the earth’s atmosphere. Created in-house by the Samurai design team, Exeter’s sixth European kit focuses on the spiritual side of Native American culture.
Believing that they were a small part of something much bigger, American Indians focussed on nurturing the world to purify their aura as they passed onto the spirit world. Different aura colours signify different meanings; violet and pink are thought to indicate contentment and purity, blue is said to stimulate intuition and ensure calmness and indigo is claimed to be the aura of reflection of contemplation. This kit echoes the growth and insight that the Exeter Chiefs have acquired on its journey with Samurai over the last six years; whilst also hinting about their ability to develop as they step forth into the future.
Throughout the existing partnership, Samurai Sportswear and the Exeter Chiefs have worked alongside one another to develop the very highest quality of match shirts. This year, advancements produced through years of work together can be found on Exeter’s OMG ICONIX™ match shirt. Constructed from a high performance 4D fabric, it works in tandem with each individual athlete, extending movement instead of restricting it; whilst maintaining tensile strength. Other attributes include an integrated collar, GPS pouch, bicep sculpted sleeves, anti-pinch underarms and sculpted diverted side seam panelling, making it increasingly difficult for the opposition to pull down the Chiefs.
Once again the kit will bear the Exeter city crest as well as the club’s major sponsors, including: SW Comms, Watson Fuels, Centrax, Flybe, Frobishers Juices and the Otter Brewery.
Tony Rowe OBE, Chief Executive and chairman of Exeter Rugby Club, said: “A big part of the new season for our supporters is often the launch of our new Cup kit, which we know attracts a lot of interest and excitement amongst our fan base.
“Ever since we got promoted into the Premiership, we have worked closely with Samurai Sportswear to come up with inventive kit designs that not only play well, but also portray the club in the right light, not only in England, but across Europe as well.
“Our playing side are heavily involved in helping to develop the playing strip every year and we’re delighted that Samurai Sportswear having again come up trumps in terms of our new Cup kit for the 2016/17 season. I’ve no doubt it will again prove hugely popular amongst our supporters.”
Samurai Sportswear’s Head of UK Sales, Mike Atkin added, “At Samurai Sportswear we’re always striving to be original in our designs and make a strong and lasting impression on the pitch. With our extended contract with the Exeter Chiefs, we have been able to take their European shirt in a new direction; adapting elements that we have known to work well over the last six years with innovative features that aim to enhance both design and performance. The high ambitions of the club are very clear and we are working with them closely to ensure a successful new future together.”
The shirt will be available for supporters to purchase through the club’s official trading post as well as online on both Samurai Sportswear and Exeter Chiefs websites.