BHT Sports Inc. Appointed as the Exclusive US Distributor for Samurai Sportswear

We are delighted to announce that we have today appointed BHT Sports Inc as our exclusive US distributor for our extensive range of premium quality, made to order, individually designed, team garments for a wide range of sports including rugby, soccer, field hockey, lacrosse and baseball. Rugby is the fastest growing team sport in the US, creating the perfect opportunity for us to offer our unique manufacturing expertise, built up over twenty years, to deliver teamwear to US rugby and sporting teams.

With full factory ownership, Samurai Sportswear has the ability to deliver custom apparel to US sports teams that is always consistent in sizing, fit, finish, colours and quality. There are many custom made teamwear suppliers, but Samurai is unique in its ability to provide a huge range of products, all with bespoke options.

Samurai Sportswear is an established global rugby brand and Mike Friday, current Men’s Eagles 7s Head Coach commented, “I have been involved with Samurai Sportswear for many years and I am excited to see the brand continue its international expansion into the USA. Samurai will deliver both premium quality custom team apparel and future playing opportunities for American based players.”

BHT Sports and Samurai Sportswear US will also be following in the Samurai tradition by forming a Samurai US 7s team which will compete in major US tournaments. Acting as a development pathway to the Samurai International RFC 7s, one of the world’s leading invitational 7s teams, and the USA Eagles.

Samurai Sportswear CEO Terry Sands stated, “we are delighted that BHT Sports Inc has joined the #SamuraiFamily, as an exclusive distributor. Samurai Sportswear has continued to grow internationally over the last 20 years and we are very excited to see even further expansion into the US market, as rugby becomes increasingly popular. We can’t wait to see sports teams all over the US benefiting from wearing Samurai’s highest quality custom made teamwear.”

Over the coming months, teams, players and coaches will become endorsed by Samurai Sportswear US providing training, education and insight into all aspects of rugby; grassroots through to high performance. Nate Augspurger, current USA Men’s Eagles 15s captain and Samurai coach notes “I am thankful to have a unique opportunity to introduce Samurai Sportswear to more teams in the US. It is going to be very valuable to US based players to get more elite level opportunities. Super excited!”

For more information on Samurai Sportswear US please visit

To place an order and/or discuss Samurai products please make contact via email or phone 704 351 7470 or 844 ICONIXX (844 426 6499)

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Introducing the new Exeter Chiefs Home and European Match Shirts for 2017/18

Following on from Exeter Chiefs’ triumph in the 2016/17 Aviva Premiership, Samurai Sportswear is delighted to reveal the team’s brand new Home and European match shirts for the 2017/18 season. As Official Kit Suppliers to Exeter Chiefs, Samurai’s designers were focused on producing something spectacular for the reigning champions.

Exeter Chiefs’ new match shirts for the 2017/18 season (Above: European Shirt and Top: Home Shirt)

The new season’s home shirt goes back to basics to reflect the Chiefs’ heritage. The shirt features a sleek sublimated gradient design, to highlight the professionalism of the club. This shirt has been created to ensure that every player who wears it, is constantly reminded of their journey to the top.

In line with Samurai’s designs for previous Exeter Chiefs’ European shirts, it was vital that something striking and unique was created. The design of this shirt pays tribute to Native American tribal artwork, whilst the colours of pink and navy are used in homage to the spiritual side of their culture. Native American’s created shapes and geometric designs, which became a form of communication. This art is said to highlight unity and provide serenity to those who experience it.

Exeter Chiefs will benefit from wearing Samurai’s ICONIX™ test match jersey constructed with an exclusive Kohino 4DX fabric. This will accompany a full range of off-field kit, made from a functional range of PerformeX™ fabrics, designed to ensure that the garments perform better and last longer.

Exeter Chiefs Chairman and Chief Executive Tony Rowe OBE commented, “As a club, we are delighted to be continuing our partnership with Samurai Sportswear heading into the new 2017/18 season. Since our promotion into the Premiership back in 2010, Samurai Sportswear has been with us every step of the way, ensuring our team and our supporters not only look good, but deliver fully on and off the field.

Samurai Sportswear is committed to partnering with us not only at home, but also further afield as we look to build the Chiefs brand far and wide around the world. They understand our brand and our heritage and have produced playing kits that not only incorporate those values, but ensure our team and our supporters look good when sporting our colours.”

Samurai Sportswear Sales Director Mike Pells added, “We have been working extensively alongside Exeter Chiefs to design and manufacture their on and off field teamwear for the season ahead with our in-house design team and at our own factory. We are delighted with the results and we are proud to be working in partnership with the Premiership Champions, to ensure they take the field with the full support of the #SamuraiFamily through the season ahead”.

Welcoming Cornish Pirates to the #SamuraiFamily

Image L-R: Mike Pells, (Sales Director, Samurai Sportswear); Paul Durkin, (Chairman, Cornish Pirates); Matt Evans, (Wing, Cornish Pirates); Colin Groves, (Director, Cornish Pirates); Matt Aylott, (Area Sales Manager South West, Samurai Sportswear); Gavin Cattle, (Co-coach, Cornish Pirates)

Samurai Sportswear is delighted to announce a new long-term agreement with Cornish Pirates, which will see Samurai create custom-made match-kit as well as a specially designed range of training gear, perfect for on and off the field.

Along with their extensive knowledge of unique custom teamwear, Samurai Sportswear will be supplying Cornish Pirates with the ICONIX test match jersey. This shirt has been specifically developed with Samurai’s elite rugby clubs to allow players at all levels to perform to the best of their ability. The club will be able to benefit from Samurai’s bespoke training kit and leisurewear, making sure that everyone involved looks and feels their best in Samurai’s top quality fits and fabrics.

The design of the new ICONIX test match jersey will be revealed before the new season and replicas of this will be available to buy from Whirlwind Sports, Cornish Pirates’ resale partner.

Speaking on behalf of the Cornish Pirates, Chairman Paul Durkin said, “Delighted to have Samurai as our kit partner. We are really looking forward to having the new shirts, training kit and leisurewear, and feel confident that everyone will be proud to wear the Cornish Pirates colours in the new range.”

Samurai Sportswear’s Sales Director, Mike Pells stated, “We are very pleased to welcome Cornish Pirates to the #SamuraiFamily and to supply their training and match kit, ensuring that they are match ready for the season. We look forward to developing this partnership with Cornish Pirates and further developing our sales within the Cornwall area. We can’t wait to see their new rugby kit in action”.


Presenting the new Seventise Rugby OMG ICONIX™ test jersey by Samurai Sportswear

Samurai Sportswear is thrilled to announce the brand new OMG ICONIX™ test jersey for 2017.

This shirt features striking sleeve pattern, which brings a retro feel to the shirt in true seventies style, to reflect the ethos of the team. The shirt also consists of a combination navy and white pattern, which gives the perfect blend of contemporary and vintage styles. Seventise Rugby have typically worn retro styled playing jerseys, but this year Samurai has taken their design to a whole new level with this stunning new creation.

The players will benefit from the OMG ICONIX™ test jersey’s on field features including a high-quality competition fit, a stylish Raglan cut, performance collar, drop tail, teardrop diverted seam. This is not just a shirt, it is a performance advantage.

Seventise are a French rugby club who consist of invitational 7s, 10s and beach 5s Rugby teams. The team had a successful 2016, where they were cup winners at the 2016 Flanders 10’s and Plate finalists at the 2016 Howard Hinton 7’s. Seventise Rugby are looking to continue their success in 2017 and do it in style with their brand new Samurai rugby kit.

Samurai Sportswear is delighted to support Seventise Rugby and are very excited to see them in action in 2017.

Revealing the new 2017 Test Jersey for the Samurai Barracudas Team

Samurai Sportswear is delighted to reveal the new OMG ICONIX™ test jerseys for the Samurai Barracudas team, to be debuted at the iPro Sport Super Sevens Series on 7th May.

The home shirt features a bold geographic design with contrasting black and fluro-yellow, providing a warrior-like on-pitch statement.

The away shirt uses bright greens and ambers, to bring a summer feel and to highlight that the season of sevens has begun.

The Samurai Barracudas Invitation 7s team was founded in 2007, initially developed as a feeder team for the Samurai International side. The team consisted of aspiring young players with potential and ambition, players returning from injury or after a drop in form. Athletes would play for the Barracuda’s with confidence, knowing they had the full backing of the Samurai management.

The Barracudas provides players with a genuine opportunity to showcase their talents and progress their 7s careers and because of this, the team has gone from strength to strength.
The Barracudas competed in the 2011 Super Sevens Series, snatching the Series from the British Army at the final leg in Newquay. In the same year Barracudas were victorious at the Bury Premier 7s, Cwmtawe 7s and the Manchester 7s. In 2012 the Barracudas retained their title at the Manchester 7s but were pipped at the post in the Super Sevens series, finishing as runners up by the narrowest of margins to the Templars 7. Since their loss in 2012, Samurai Barracudas have gone on to win the UK Series for 4 consecutive years 2013, 2014, 2015 and 2016. These victories give the team great confidence and they hope to see even more success this year.

Samurai Sportswear are thrilled to be the official kit suppliers to the Barracudas and look forward to seeing their shirts in action as the iPro Sport Super Sevens Series kicks off in Bury St Edmunds this weekend.