The Northeast Academy – USA Rugby’s official High Performance Pathway organization for the northeast region of the United States – has agreed to partner with world famous Samurai Sportswear as its official rugby apparel outfitter for the 2016/17 international 7s touring calendar and beyond.
Executive Advisor to the Academy, Steve Lewis said of the alliance, “The Northeast Academy is delighted to announce this new partnership with the legendary Samurai brand, rightly celebrated in the world of Rugby 7’s as the most imaginative and innovative teamwear manufacturer.”
Samurai’s mission to enter the growing U.S. rugby market, combined with the Northeast Academy’s influential network of relationships in all spheres of rugby, offers an excellent opportunity for Samurai to establish a foothold on the single most marketable consumer segment in world rugby today.
The partnership will help the Northeast Academy team guarantee that it continues to be the best dressed team on tour, utilizing the trademarked Samurai Iconix™ Match Kit. Samurai will also host an online team store where friends and fans of the Academy can purchase Northeast Academy branded rugby gear along with other off-field apparel items.
Samurai Sportswear Managing Director, Terry Sands stated, “Rugby Sevens is a game that remains close to our hearts and flows through the blood of the company. Having worked alongside many rugby sevens teams over the years, Samurai Sportswear have been able to develop a range of unique products such as our OMG Iconix™ match kit and our exclusive PerformeX™ Fabrics. Our expertise knowledge and affiliations also help to develop players from grass roots up to elite international level. Our partnership with Northeast Academy will therefore be of great benefit to both parties as we now enter the US rugby market both in the Sevens and 15-a-side arena.”
Partnering with the premier U.S. National Development Academy puts Samurai Sportswear front and center at the biggest and best 7s competitions around the globe and most importantly in the United States. As the giant awakened mass of U.S. rugby fandom steps further into the spotlight of the global rugby community, Samurai Sportswear will be there, ready and able to provide all of its on and off-field clothing needs.